"Environmental protection is the activity of protecting the natural environment for the benefit of both humanity and the environment." The biophysical environment is being destroyed, sometimes permanently, as a result of the pressures of overconsumption, population, and technology. This has been recognised, and governments have begun to impose restrictions on activities that degrade the environment. Environmental movements have been active since the 1960s, raising awareness of numerous environmental issues. Because there is no consensus on the degree of human activity's environmental impact, and even scientific dishonesty happens, protection measures are periodically challenged." "The process of transforming waste resources into new materials and things is known as recycling." It's a greener alternative to "traditional" waste disposal that saves resources and reduces greenhouse gas emissions. Recycling reduces energy consumption, air pollution (from incineration), and water pollution by preventing the waste of potentially valuable materials and minimising the use of fresh raw resources (from landfilling).